Blog
Delivery, SEO/GEO, AI and accessibility: field notes
Practical analysis from a Delivery Manager based in Rennes, without unnecessary jargon.
Building your site as an MVP then iterating: what AI changes (and doesn't) in the method
A retrospective on building morgandutemple.fr using a delivery MVP approach with AI-assisted iterations. What worked, what didn't, and what it really changes in the method.
The AI-augmented Delivery Manager: what actually changes
Beyond the buzz, what is genuinely automatable in project management, what remains irreducibly human, and how to structure the transition without breaking existing delivery.
The French defence industrial base and the long game: producing fast is not producing right
The political imperative to accelerate defence production runs up against an industrial reality of long lead times - qualification, skills, tooling - that cannot be compressed by decree.
What RGAA owes to accessibility, and what it does not cover
RGAA is a compliance framework, not a guarantee of real accessibility. Understanding the difference prevents confusing the two objectives.
Why your product pages never appear in AI answers
Classic product pages, designed for conversion, are often the worst candidates to appear in a generative answer. Why, and how to fix it.
Framing debt costs more than technical debt
Everyone talks about technical debt. Framing debt - the grey areas never resolved upfront - is often more expensive, and far less visible.
AI governance in agencies: who validates what the machine produces?
Deploying AI tools in an agency without clear governance means delegating part of client responsibility without defining who answers for it. How to structure this validation.
Dual-use: when civilian innovation becomes a sovereignty asset
A growing share of civilian technologies (sensors, AI, consumer drones) are finding a second military life. This dual-use permeability is redefining the boundary between industrial innovation and sovereignty.
Accessibility and generative AI: a poorly negotiated partnership
Generative AI tools promise to accelerate accessibility work. In practice, they also introduce new, poorly anticipated risks.
Building a content strategy that survives algorithm updates
A content strategy built on algorithmic loopholes collapses at the next update. What holds up over time.
Multi-project management: what coordinating 15 workstreams taught me about prioritisation
Managing fifteen simultaneous projects demands a different prioritisation discipline from single-project management. The rules that hold at scale.
AI and SEO/GEO: where automation stops, where strategy begins
AI has considerably accelerated certain SEO tasks. But the boundary between useful automation and strategy delegated by default remains poorly defined in most teams.
Strategic stockpiles: why resilience is built before the crisis, not during it
Managing strategic stockpiles - whether ammunition or critical components - illustrates a principle transferable to any organisation: resilience cannot be improvised when you need it.
Why accessibility by design costs less than late compliance
The cost argument is often used against accessibility. In reality it argues in its favour - provided it is tackled at the right moment.
Technical SEO is not dead, its priorities have just changed
Technical SEO remains a prerequisite. What has changed is the hierarchy of technical issues to address first.
Jira does not manage a project, it archives it
An up-to-date backlog is not a managed project. Why tracking tools are necessary but never sufficient, and what they will never replace.
Automating competitive intelligence without losing judgement
AI makes it possible to automate a large part of competitive monitoring. The risk is not losing time, but losing the critical thinking that gave it its value.
Low-cost drones and attrition: the industrial lesson the civilian world has not yet grasped
The widespread use of low-cost drones in recent conflicts imposes an attrition-based industrial logic that few civilian organisations have internalised: produce at scale, accept loss, iterate fast.
Web accessibility: the errors that appear in 9 audits out of 10
Certain accessibility non-conformities come back almost systematically, regardless of sector or project size. Identifying them early avoids most of the correction work.
GEO: what makes content citable by generative engines
Being visible in a ChatGPT answer or an AI Overview follows a different logic from classic ranking. What makes content genuinely citable.
The myth of the perfect plan: framing for uncertainty, not against it
A plan that never moves is not a good plan - it is a plan that has not yet been tested against reality. How to frame a project by accepting uncertainty instead of denying it.
What generative AI changes in the agency-client relationship
Generative AI does not only change content production in agencies, it redefines what the client expects from the time billed.
Industrial sovereignty: what the war economy actually demands of defence SMEs
The concept of war economy, popularised since 2022, covers very concrete industrial realities for defence sub-contractor SMEs - often far removed from the political discourse that accompanies it.
Accessibility is not a checklist, it is an architecture
Ticking RGAA criteria one by one at the end of a project does not produce an accessible service. Accessibility is played out in architectural choices, not in final corrections.
SEO in 2026: why brand authority matters more than the keyword
The keyword remains an entry point, but what makes the difference in 2026 is the authority built around the brand - well beyond on-page optimisation.
Why most steering committees serve no purpose
A steering committee that validates what is already decided is not a steering committee, it is a formality. What distinguishes useful rituals from those you simply endure.