Blog
Delivery, SEO/GEO, AI and accessibility: field notes
Practical analysis from a Delivery Manager based in Rennes, without unnecessary jargon.
GEO: what it is and how it differs from classic SEO
Generative Engine Optimization changes how content is found. What it actually means in practice, and how it differs from classic SEO.
The 2022-2026 drone war: panorama of a revolution
Since Russia's invasion of Ukraine in 2022, drones have become the central weapon of the battlefield. Here's the panorama of that transformation, opening an eight-part series on the drone war.
Building your site as an MVP then iterating: what AI changes (and doesn't) in the method
A retrospective on building morgandutemple.fr using a delivery MVP approach with AI-assisted iterations. What worked, what didn't, and what it really changes in the method.
The AI-augmented Delivery Manager: what actually changes
Beyond the buzz, what is genuinely automatable in project management, what remains irreducibly human, and how to structure the transition without breaking existing delivery.
The French defence industrial base and the long game: producing fast is not producing right
The political imperative to accelerate defence production runs up against an industrial reality of long lead times - qualification, skills, tooling - that cannot be compressed by decree.
What RGAA owes to accessibility, and what it does not cover
RGAA is a compliance framework, not a guarantee of real accessibility. Understanding the difference prevents confusing the two objectives.
Why your product pages never appear in AI answers
Classic product pages, designed for conversion, are often the worst candidates to appear in a generative answer. Why, and how to fix it.
Framing debt costs more than technical debt
Everyone talks about technical debt. Framing debt - the grey areas never resolved upfront - is often more expensive, and far less visible.