Morgan Dutemple
Rennes, France

Morgan DutempleDelivery Manager & Expert Transformation Digitale

I'm the bridge between the client's vision and the team's execution: I frame, I arbitrate, I deliver.

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Areas of expertise

Five disciplines, one career path

These aren't skills bolted on at random: they reflect the roles I've held and the clients I've worked with throughout my career. Every engagement combines rigorous project management with deep knowledge of what makes the difference today.

Delivery Management

Multi-client programme management across more than 80 clients and roughly 200 projects (site redesigns, business tools, digital strategies, SEO, UX reviews...): scoping, backlog prioritisation, risk management and reporting. 100% of projects delivered on time.

Scoping & specsMulti-project managementRisk managementDigital Project Manager

SEO & GEO

Audit, positioning and content structuring for both classic search and generative engines. Offers designed, sold and deployed directly with major accounts.

SEO AuditGenerative Engine OptimizationContent strategy

Artificial Intelligence

Deploying AI tools in agency and client workflows, with measurable productivity gains on production cycles, without sacrificing delivery quality.

AutomationAI tools in productionChange management

Web Accessibility

Analysis, audit and WCAG compliance of digital services, integrated upstream of projects rather than as a late correction.

Accessibility auditWCAG complianceAccessibility by design

Conversion Rate Optimisation (CRO)

Conversion funnel and product page audits on e-commerce projects, integrated into delivery management rather than treated as a separate marketing workstream.

Conversion funnelProduct pagesA/B testingE-commerce

Career

A trajectory built in the field

  1. Since 2024

    Head of Projects at Licorn Publishing

    Management of more than 80 clients and 200 projects (site redesigns, business tools, omnichannel digital strategy, SEO, CRO, RGAA audits...) for major accounts and SMEs: Abbott, Orange Concessions, G7, Docaposte, Laboratoires Servier, Siplec E.Leclerc, IVC Evidensia, Groupe Launay. SEO/GEO advisory, AI deployment.

  2. 2021-2024

    Strategy Manager at Agence Hiboost

    Structuring and managing the strategy division for a portfolio of SME and major account clients: Archimmobilier, Groupe Kaki, Tourny Meyer, Oberthur, Les Portes du Mont-Saint-Michel, Biotrial, Delanchy. Multi-channel digital strategy: SEO, paid, email marketing, CRM, tracking.

  3. 2020-2021

    Web Account Manager at Web and Cow

    End-to-end client support: requirements scoping, specifications, roadmap tracking and product performance. Clients: Valorex, Bleu-Blanc-Cœur, Canal+, Université de Bretagne Occidentale, Reverdy.

  4. 2016-2019

    National Coordinator at MyDigitalSchool

    Management of educational engineering across a network of 10+ campuses: technology watch, curriculum consistency and school-business partnerships.

  5. 2015-2022

    Freelance Marketing & Digital Strategy Consultant

    Acquisition strategy, web copywriting and SEO optimisation, CRM integration, trainer training for clients including AFOREM, TOTEM and Université de Rennes II.

  6. 2013-2015

    Master's in Digital Communication, Université Rennes 2

    Work-study programme focused on change management in the context of organisational digitalisation.