Areas of expertise
Five disciplines, one career path
These aren't skills bolted on at random: they reflect the roles I've held and the clients I've worked with throughout my career.
Delivery Management
Multi-client programme management across more than 80 clients and roughly 200 projects (site redesigns, business tools, digital strategies, SEO, UX reviews...): scoping, backlog prioritisation, risk management and reporting. 100% of projects delivered on time.
SEO & GEO
Audit, positioning and content structuring for both classic search and generative engines. Offers designed, sold and deployed directly with major accounts.
Artificial Intelligence
Deploying AI tools in agency and client workflows, with measurable productivity gains on production cycles, without sacrificing delivery quality.
Web Accessibility
Analysis, audit and WCAG compliance of digital services, integrated upstream of projects rather than as a late correction.
Conversion Rate Optimisation (CRO)
Conversion funnel and product page audits on e-commerce projects, integrated into delivery management rather than treated as a separate marketing workstream.