Expertise
SEO & GEO: found by humans and by AI
Ranking is no longer just about Google. Generative engines (ChatGPT, AI Overviews, Perplexity) now cite a share of informational traffic. I audit, position and structure content for both logics simultaneously, with offers I design, sell and deploy directly with major accounts.
My approach
- Technical and editorial audit: indexability, Core Web Vitals, content structure, internal linking
- Keyword and editorial structure strategy for classic SEO
- GEO optimisation: content citable by generative engines, structured data (schema.org)
- Performance tracking and continuous iteration, not a one-off forgotten audit
Tool for SEO and GEO
Utiq Tracking Detector
Utiq is a tracking system operated by telecom operators at the network level - deeper than cookies and impossible to clear. It slips into consent banners without clearly explaining what it collects. This tool detects its presence on any site.
SEO Diagnostic & Comparator
PageSpeed Insights measures performance. This diagnostic goes further: SEO tags, crawlability, GEO signals (llms.txt, citable passages for AI), content structure. Up to 3 pages analysed in parallel with side-by-side comparison.
Frequently asked questions
What is the difference between SEO and GEO?
SEO (Search Engine Optimization) optimises content for classic search engines like Google. GEO (Generative Engine Optimization) adapts content to be cited by generative engines: ChatGPT, Perplexity, Google AI Overviews. Both logics have coexisted since 2023 and require a combined editorial strategy.
How long does it take to see SEO results?
Between 3 and 6 months for first significant gains on targeted queries, and 6 to 12 months to consolidate a stable position. SEO is a long-term investment: gains accumulate, unlike paid media which stops the moment the budget is cut.
Is a one-off SEO audit enough?
No. An audit identifies problems at a point in time, but only produces results if corrections are implemented and tracked over time. An audit without a prioritised action plan and performance monitoring is rarely useful.