← All expertise areas
Expertise
SEO & GEO: found by humans and by AI
Ranking is no longer just about Google. Generative engines (ChatGPT, AI Overviews, Perplexity) now cite a share of informational traffic. I audit, position and structure content for both logics simultaneously, with offers I design, sell and deploy directly with major accounts.
SEO AuditGenerative Engine OptimizationContent strategy
My approach
- Technical and editorial audit: indexability, Core Web Vitals, content structure, internal linking
- Keyword and editorial structure strategy for classic SEO
- GEO optimisation: content citable by generative engines, structured data (schema.org)
- Performance tracking and continuous iteration, not a one-off forgotten audit
Offers designed, sold and deployed with major accounts
Combined classic SEO and GEO approach