Homepage Comparator
Compare your homepage to two competitors' on SEO, UX and CRO criteria specific to a homepage: value proposition clarity, CTA, navigation, trust signals.
This tool analyzes the page's HTML structure (CTAs, forms, trust signals, pricing, navigation) and its loading performance. It cannot measure a real conversion rate: that requires the analyzed site's own tracking (Contentsquare, Hotjar, GA4...), which isn't accessible on a third-party URL.
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How to use this tool
- 1Enter your homepage URL and up to two competitors'
- 2Run the comparison
- 3Review which criteria pass or fail, with the advice for each
Why it matters
A homepage doesn't have the same success criteria as a product page or a checkout flow: it needs to point visitors toward several sections while still giving them a clear reason to stay. This tool evaluates that specifically, on verifiable structural signals.
A concrete example
On a typical homepage, the tool might detect 3 different CTAs above the fold (free trial, demo, contact) with no clear visual hierarchy between them, full navigation but no visible trust signal before the fold. The report then prioritizes clarifying the primary CTA before anything else, rather than treating all 8 criteria as equally important.
Frequently asked questions
Does this tool measure a real conversion rate?
No. A real conversion rate requires tracking specific to the site (Google Analytics, Contentsquare, Hotjar...), which isn't accessible on a third-party URL. The tool analyzes the page structure that correlates with conversion, without measuring it directly.
What do FCP, LCP, CLS and INP/TBT mean?
These are the Core Web Vitals, the indicators Google uses to assess a page's loading experience. FCP (First Contentful Paint) measures the time until the first visible element appears. LCP (Largest Contentful Paint) measures the time until the largest visible element appears. CLS (Cumulative Layout Shift) measures visual stability during loading. INP (Interaction to Next Paint) measures the page's actual responsiveness to interactions; TBT (Total Blocking Time) is its lab equivalent.
What's the difference between PSI, Lighthouse and CrUX?
PageSpeed Insights (PSI) is the Google API this tool uses. It combines two sources: Lighthouse, a lab test that simulates loading on a standardized device and network, and CrUX (Chrome User Experience Report), which aggregates real measurements from Chrome users who visited the page. This tool's "Mobile performance" score comes from Lighthouse. The Core Web Vitals block shows CrUX data when available, otherwise the Lighthouse lab estimate.
Why does the Core Web Vitals block sometimes show a lab estimate instead of field data?
CrUX only returns data if the page received enough Chrome traffic over the last 28 days. Below that threshold, common on lower-traffic sites or recent pages, no field data exists: the tool then falls back to the Lighthouse lab estimate, a simulated test rather than a real measurement.
Why does the indicator become TBT instead of INP in the lab estimate?
INP measures real responsiveness to actual visitor interactions: it can only be measured on real traffic, not in a lab test where no one interacts with the page. TBT is the closest lab indicator: it estimates the time the page stays blocked and unable to respond quickly to an interaction.
What criteria matter most on a homepage?
Clear navigation to key sections, an identifiable primary CTA, trust signals and decent readability. Unlike a landing page, visible navigation here is a positive sign, not a distraction.
What if my homepage serves several different audiences?
That's a common case (B2B and B2C, or multiple personas). The tool can't judge whether the targeting itself makes sense, but it checks that each proposed path stays clear: too many competing CTAs for different audiences dilutes everyone's attention, regardless of persona.
How should I read a large score gap with a competitor?
Look at the detailed criteria first, not just the overall score: a competitor might win on CTA clarity while losing on trust signals. The gap points to priorities to address, not an overall verdict on your page.