Sign-up/Booking Landing Page Comparator
Compare a sign-up or booking landing page to two competitors' on SEO, UX and CRO criteria specific to this page type: form length, CTA, minimal navigation.
This tool analyzes the page's HTML structure (CTAs, forms, trust signals, pricing, navigation) and its loading performance. It cannot measure a real conversion rate: that requires the analyzed site's own tracking (Contentsquare, Hotjar, GA4...), which isn't accessible on a third-party URL.
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How to use this tool
- 1Enter your landing page URL and up to two competitors'
- 2Run the comparison
- 3Review which criteria pass or fail, with the advice for each
Why it matters
A sign-up landing page performs when it removes distractions: minimal navigation, a short form, a single CTA. This tool checks precisely these criteria, the opposite of what's expected on a homepage.
A concrete example
On a typical sign-up landing page, the tool might find a well-worded action CTA, but full navigation inherited from the site's template (main menu, footer links) that offers as many escape routes as sign-up options. The report then prioritizes removing that navigation over cosmetic tweaks to the form.
Frequently asked questions
Does this tool measure a real conversion rate?
No. A real conversion rate requires tracking specific to the site (Google Analytics, Contentsquare, Hotjar...), which isn't accessible on a third-party URL. The tool analyzes the page structure that correlates with conversion, without measuring it directly.
What do FCP, LCP, CLS and INP/TBT mean?
These are the Core Web Vitals, the indicators Google uses to assess a page's loading experience. FCP (First Contentful Paint) measures the time until the first visible element appears. LCP (Largest Contentful Paint) measures the time until the largest visible element appears. CLS (Cumulative Layout Shift) measures visual stability during loading. INP (Interaction to Next Paint) measures the page's actual responsiveness to interactions; TBT (Total Blocking Time) is its lab equivalent.
What's the difference between PSI, Lighthouse and CrUX?
PageSpeed Insights (PSI) is the Google API this tool uses. It combines two sources: Lighthouse, a lab test that simulates loading on a standardized device and network, and CrUX (Chrome User Experience Report), which aggregates real measurements from Chrome users who visited the page. This tool's "Mobile performance" score comes from Lighthouse. The Core Web Vitals block shows CrUX data when available, otherwise the Lighthouse lab estimate.
Why does the Core Web Vitals block sometimes show a lab estimate instead of field data?
CrUX only returns data if the page received enough Chrome traffic over the last 28 days. Below that threshold, common on lower-traffic sites or recent pages, no field data exists: the tool then falls back to the Lighthouse lab estimate, a simulated test rather than a real measurement.
Why does the indicator become TBT instead of INP in the lab estimate?
INP measures real responsiveness to actual visitor interactions: it can only be measured on real traffic, not in a lab test where no one interacts with the page. TBT is the closest lab indicator: it estimates the time the page stays blocked and unable to respond quickly to an interaction.
Why is navigation penalized on a landing page?
A sign-up landing page has a single conversion goal. Full navigation offers escape routes that reduce the form completion rate.
Do the site's header and footer count as navigation?
Yes, the tool counts every link on the page, including those inherited from the site's global template. That's actually the most common blind spot: a dedicated landing page that still keeps the site's main menu.
Does the tool check the page shown after sign-up?
No, the analysis only covers the URL provided, so the landing page itself. The confirmation page shown after form submission (often decisive for what follows) is outside this tool's scope.